Do you know the answer to these questions?
Which markets do your guests come from? What is their structure by age group? How many come with children? How far in advance do they book? How long do they stay? Which channels do they book through? What kind of accommodation do they book? How do these indicators change over time? How many more nights do you sell on Fridays compared to Wednesdays?
When you subtract OTA channel commissions, what is your revenue per unit type? How much relates to accommodation income, and how much to additional services and fees? What is the correlation between occupancy rate, average nightly rate, and RevPAR? How does that relationship change when you compare the pre-season to the peak season?
What are the cancellation practices of your guests in relation to the date of reservation, and in relation to the date of arrival? How do these practices differ by age group and market?
If you are a multi-property manager — what is your net revenue when you subtract fees paid to owners? What are the differences between individual properties in your portfolio by type, location, contents, and categorisation?
Why should you know the answer to these questions?
So that, using specific numbers, you can adjust prices, cancellation policies, advance payment policies, minimum stay, and other restrictions at the right time. In other words — to optimise your offer and achieve better business results.
If you manage a facility generating HRK 10,000,000 in revenue and — with timely insight into the indicators above — you achieve only a 1% better price and 1% better occupancy, you have generated a positive effect that covers someone's annual gross salary, the costs of official vehicles, or your full IT budget.
Can your PMS answer these questions now?
The real question is whether your existing PMS can answer all of this immediately and accurately. If it cannot, it may be time to think about a change. Nokumo can.
Do you have more specific ad-hoc questions?
No problem. How many guests from Germany in the 18–25 age group stayed in your facility for more than 3 days, booked at least 2 months in advance, and arrived on a Wednesday? What were the sales dynamics in November for stays in June of the following year, but only for facilities with a swimming pool? Nokumo will answer these and many other ad-hoc questions in just a few clicks.