Revenue management in hospitality has long been dominated by RevPAR — Revenue Per Available Room. It is a clean metric, easy to calculate, and universally understood. But it only counts room revenue. For any property with a restaurant, spa, conference facilities, or upsell services, RevPAR can actively mislead you.
TRevPAR (Total Revenue Per Available Room) solves this.
What is TRevPAR?
TRevPAR measures total revenue from all sources divided by total available rooms.
**Formula:** Total revenue from all sources ÷ total available rooms
**Example:** A hotel earning €15,000 daily across rooms, F&B, spa, and parking, with 110 rooms: TRevPAR = €15,000 ÷ 110 = **€136.36 per room**
TRevPAR vs RevPAR
| Metric | Measures | Best for |
|---|---|---|
| RevPAR | Room revenue only | Budget hotels, hostels |
| TRevPAR | All revenue streams | Full-service hotels, resorts |
RevPAR suits properties where rooms are the only product. TRevPAR is essential for resorts, conference centres, or any property with multiple revenue streams.
Strategies to Increase TRevPAR
1. Dynamic pricing for upsells
Room upgrades, early check-in, late check-out — price dynamically during peak periods. Even a €15 upgrade offer at check-in, accepted by 20% of guests, meaningfully moves TRevPAR.
2. Service bundling
63% of travellers choose bundled offers when presented clearly. A €40 breakfast package that costs €12 to deliver is pure TRevPAR improvement.
3. Targeted marketing by segment
Different guest segments spend differently outside the room. Corporate guests drive F&B; leisure guests drive spa and tours. Segment-specific packages lift TRevPAR without discounting room rates.
4. Automated rate management
Tools like RoomPriceGenie, PricePoint, and RateGenie — all integrated with Nokumo — enable dynamic pricing across multiple revenue streams simultaneously.
Tracking TRevPAR in Nokumo
Nokumo's financial reporting module tracks TRevPAR in real time across all configured revenue categories. The night audit report breaks down contribution by category, and the manager dashboard shows TRevPAR trend over any date range.