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Tisak i mediji

Resursi za novinare, analitičare i medijske profesionalce koji prate tehnologiju za smještajni sektor u Europi. Za novinarske upite kontaktirajte press@nokumo.net

Tvrtka u kratkim crtama

Founded
2020
Headquarters
Zagreb, Croatia
Parent company
Infranet Group (acquired 2025)
Markets
Hrvatska, Slovenija, Austrija, Njemačka, Švicarska
Properties served
3.000 objekata diljem svijeta
OTA connections
20+
EU compliance frameworks
4 (ePorezna, FURS, KassenSichV, RKSV)
Uptime SLA
99.9%
Data residency
EU only (Microsoft Azure)

Vodstvo

Dario Alfirević
CEO & CFO

Dario leads Nokumo's commercial strategy and finances. Before Nokumo, he was Deputy CEO of Overseas Express (Austrian Post Group / UPS Croatia), where he managed a 314-person organization with EUR 12 million in annual revenue. He also co-founded and scaled Ljekarnik.hr into Croatia's second-largest online pharmacy. He is a certified ISO 27001 Internal Auditor and Nokumo's primary media spokesperson.

Marko Brković
CTO

Marko is Nokumo's lead systems architect and built the platform's cloud-native infrastructure on Microsoft Azure. Before Nokumo, he spent over a decade building enterprise-grade systems: real-time billing engines for telecom operators, algorithmic route optimization for logistics, and SAP-integrated commercial platforms. His first hospitality technology project came in 2009, when he co-built destination management software with fellow Nokumo co-founder Nikola Crnković.

Nikola Crnković
CRO & CPO

Nikola sets Nokumo's product roadmap and pricing strategy. He holds an M.Sc. in Computer Engineering from the University of Zagreb (FER) and previously contributed to eGOP, Croatia's national eGovernment platform, and built enterprise CRM integration systems at Metronet Telekomunikacije. In 2009 he co-built tourism destination management software at Iturus Sum with Marko Brković, sparking his focus on hospitality technology.

AI Readiness in Illinois Hospitality 2026

Nokumo Research audited 375 Illinois accommodation websites against 47 automated AI-readiness checks — crawler access, structured identity, metadata, topical coverage, stated facts, and trust signals. The average site scores 28.3 out of 100, and 89% of audited websites fall into the bottom two readiness bands, with not one site reaching the Answer-Ready band as the Route 66 corridor enters its centennial year.

375
Websites audited
47
Automated checks
28.3 / 100
Average ARI-L score
89%
In bottom two bands
Read the full report

AI Visibility in Hospitality 2026

Nokumo Research audited 1,337 accommodation websites and analyzed 3,600 AI assistant responses across five European markets (Germany, Austria, Switzerland, Slovenia, and Croatia) to measure how AI recommends places to stay. Online travel agencies take 22.9% of AI citations and Booking.com appears in 95.3% of queries tested, while independent hotels are cited roughly half as often as OTAs.

3,600
AI responses analyzed
20,370
URL citations extracted
1,337
Websites audited
5
Markets (DACH + Adria)
Read the full report

Novinarski upiti

Odgovaramo na novinarske upite unutar 24 sata. Za zahtjeve za intervjuom, brifinge o proizvodu ili licenciranje podataka, obratite nam se izravno.

press@nokumo.net
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Budite prvi na listi za Nokumo AI Visibility

Osigurajte vidljivost svog objekta u AI pretrazi uz Nokumo AI Visibility i otkrijte točno kako AI sustavi vide i preporučuju vaš Booking Engine.