More Clicks: Set a Real 16:9 Share Image

Why your shared links get ignored

Many hotels set a share title but skip the share image. In our data, roughly half of links had no proper image (Germany was lowest). A link without a clear, good-looking image gets fewer clicks, so fewer people reach your site.

The one change to make today

Set all three share fields on your Contact and Cancellation pages:

Share title
Share description (one short sentence)
Share image (16:9)

Use this simple image: a clean 16:9 banner with your page title big and your logo small.

Example (Contact page):

Title: “Contact [Hotel] — Phone, WhatsApp, Address, Hours”
Description: “Telephone, WhatsApp, map, and opening hours in one place.”
Image: 1200×675 (or 1280×720), high contrast, large words “Contact [Hotel]”

Example (Cancellation page):

Title: “Cancellation & Refunds — Rules and How to Cancel”
Description: “Free until [Xh]; after that [fee]; cancel via WhatsApp/Call.”
Image: 16:9 with the words “Cancellation & Refunds”

Make sure the image actually looks right

Paste each URL into a preview checker (for example, LinkedIn’s Post Inspector).
If the image crops badly or the text is tiny, export a new image with bigger type and more padding.
Keep file size reasonable (PNG or JPG).

Quick layout tips

Keep headline words huge (readable on a phone).
Leave safe margins on all sides so nothing gets cut.
Use your brand colors; for legibility, keep text high-contrast against the background.
Use the same visual style on both pages so your links look consistent wherever they’re shared.

One-minute checklist

Contact page has title + description + 16:9 image set
Cancellation page has title + description + 16:9 image set
Both URLs look correct in a preview checker
Text is readable on a phone without zooming

Why this works

People decide to click in a second. A clear title + a short description + a strong 16:9 image makes your link look trustworthy and worth tapping—so more visitors reach your page instead of a travel site.