Using Unique Self Check-In URLs to Identify Ideal Guests and Boost Marketing
What if your self check-in process could also power your best marketing campaigns? This guide reveals how to use unique check-in URLs to identify real, high-intent guests, and then retarget them or find more just like them. Learn how to build smart ad audiences, launch profitable lookalike campaigns, and serve tailored upsells with pinpoint precision. It’s marketing gold, mined from the moment your guest arrives.
What's Inside?
Every self-check-in URL is a built-in customer filter: only real, intent-rich guests ever click it. Tag that page once, and you’ve unlocked a first-party audience that books, spends and refers at the highest ROI.
Precision guest IDs
Pixel the check-in page and watch a cookie-based list of confirmed guests build itself—no CRM import needed.
Real-time upsell and retarget
Serve spa, dining or upgrade offers to guests the moment they land, or exclude them from “book now” ads and save budget.
Lookalikes that scale
Feed those high-value visitors into Meta or Google to clone your best customers and fill future dates with travelers who match their profile.
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