Top 3 Revenue Metrics for Small Hotels and Properties
This quick-read guide breaks down the top revenue metrics every small hotel or property owner should track: Occupancy Rate, ADR, and RevPAR. With plain-language definitions, real examples, and European benchmarks, it’s designed to help you spot patterns, optimize pricing, and grow your revenue with confidence. If spreadsheets make your head spin, this guide makes it simple and powerful.
What's Inside?
A handful of numbers tell you whether rooms are filling, rates are holding and revenue is climbing.
This quick-read guide spotlights the three core KPIs every small property should track daily.
Occupancy Rate
What % of rooms are sold. Aim for 70 % + on peak dates to maximise inventory and market buzz.
Average Daily Rate (ADR)
Your average room price. Keep it above local comps and nudging upward each season.
RevPAR
Occupancy × ADR, a one-look verdict on revenue health. Rising RevPAR signals you’re selling more rooms at the right price.
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